To help celebrate the heritage of one of the most iconic sneakers ever created, we partnered with Kith NYC, a sportswear boutique located in Manhattan. Powered by fashion and performance, Air Max technology has captivated footwear fanatics since its introduction to the world on March 26, 1987.
28 years later, we brought the Air Max story to life — creating eye-catching windows and vivid product displays tracing its evolution over three decades of development. From the age of 8-tracks to mp3s, the Air Max has pioneered footwear technology — and doesn’t show signs of slowing down anytime soon.
To help launch the Tech Pack and its Hyperfuse Windrunner jacket, we joined forces with Blends, a California-based apparel and footwear outlet. Taking cues from the aesthetic of the Tech Pack itself, we transformed Blends’ Beverly Hill location using frosted acrylic and neon light to create modern, minimalistic product displays.
We partnered with New York Running Company, an NYC-based retailer, to install several retail elements for the Air Zoom Vomero footwear launch. We brought the shoe's creative campaign to life with a unique 3D window execution and compelling product displays thoughout the store.
To help celebrate the individuality of the Chuck Taylor, we rallied our team to grab a handful of hues and go to town on a blank silhouette of the iconic sneaker. The result was a testament to the diversity of our creative team, with efforts ranging from inside-the-lines refinement to reckless abandon.
The results were produced as large-scale graphics and displayed as the backdrop of a product window for a New York City retailer.
We designed and executed a multitude of graphics for Blades, a skate retailer located in the Big Apple. As the store prepared to re-launch one of their two doors with updated fixtures and a new aesthetic, we partnered with Nike SB to provide branding and product displays. A few faces that should be familiar to skate fans worldwide were on hand to usher in the new era.
The Air Max 1 Women’s City Collection uses distinct floral patterns to celebrate six cities known for their fashion sense and passionate running populations. London, Milan, New York, Paris, Shanghai and Tokyo were all represented for our install at Blends Beverly Hills, culminating with a large-scale footwear sculpture constructed from real flowers.
We developed graphics and collateral for an event to raise awareness for sustainable seafood at the world renowned Monterey Bay Aquarium in Monterey, CA. The kit included banners, tee shirts, a photo booth backdrop, recipe cards, animal illustrations and even a branded cedar grill plank.
We built a 3D, digital model of an existing store and visualized our client's new packaging and retail fixtures – without having to build a thing in the real world.
Conducted visual exploration for a pop-up recording studio. Campaign was inspired by the aesthetic of vintage musical flyers. Utilized in various print and electronic executions.
When our partner moved their global headquarters to the other side of Boston, we helped prepare a survival kit for their uprooted employees. From lunch guides to floor maps to lanyards, we provided small tools to make their new house feel like a home.
Retail window designed and executed for a retailer in New York City. Dimensional cutout shoes were back-lit with neon. Developed concept from 2D sketches to a 3D model to execution of the physical window.
Developed intent and execution for retail windows to launch signature basketball footwear for Kevin Durant.