To help celebrate the heritage of one of the most iconic sneakers ever created, we partnered with Kith NYC, a sportswear boutique located in Manhattan. Powered by fashion and performance, Air Max technology has captivated footwear fanatics since its introduction to the world on March 26, 1987.
28 years later, we brought the Air Max story to life — creating eye-catching windows and vivid product displays tracing its evolution over three decades of development. From the age of 8-tracks to mp3s, the Air Max has pioneered footwear technology — and doesn’t show signs of slowing down anytime soon.
To help celebrate the individuality of the Chuck Taylor, we rallied our team to grab a handful of hues and go to town on a blank silhouette of the iconic sneaker. The result was a testament to the diversity of our creative team, with efforts ranging from inside-the-lines refinement to reckless abandon.
The results were produced as large-scale graphics and displayed as the backdrop of a product window for a New York City retailer.
We developed graphics and collateral for an event to raise awareness for sustainable seafood at the world renowned Monterey Bay Aquarium in Monterey, CA. The kit included banners, tee shirts, a photo booth backdrop, recipe cards, animal illustrations and even a branded cedar grill plank.
Developed intent and execution for retail windows to launch signature basketball footwear for Kevin Durant.
To help launch the Tech Pack and its Hyperfuse Windrunner jacket, we joined forces with Blends, a California-based apparel and footwear outlet. Taking cues from the aesthetic of the Tech Pack itself, we transformed Blends’ Beverly Hill location using frosted acrylic and neon light to create modern, minimalistic product displays.
We partnered with New York Running Company, an NYC-based retailer, to install several retail elements for the Air Zoom Vomero footwear launch. We brought the shoe's creative campaign to life with a unique 3D window execution and compelling product displays thoughout the store.
Conducted visual exploration for a pop-up recording studio. Campaign was inspired by the aesthetic of vintage musical flyers. Utilized in various print and electronic executions.
The Air Max 1 Women’s City Collection uses distinct floral patterns to celebrate six cities known for their fashion sense and passionate running populations. London, Milan, New York, Paris, Shanghai and Tokyo were all represented for our install at Blends Beverly Hills, culminating with a large-scale footwear sculpture constructed from real flowers.
Nike's Flash Pack collection equips runners to brave the elements, whatever the weather. It features a reflective print to keep athletes visible in low-light.
HERENOW partnered with Nike to create a consumer journey inspired by the Flash Pack. To highlight its unique technology, we utilized reflective materials and LED lights that glowed in retail space, which emulated the essence of the Flash Pack.
The Nike Corporate Suites for the Portland Trailblazers and Seattle Seahawks are used for hosting an elevated game experience.
HERENOW developed the look and feel for each suite. Creating the graphic language, setting the overall room tone and ultimately taking part of the final installation process.