Nordstrom

BP. Launch Event
Case Study
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Scope

Strategy
Creative Concept
Project Management
Event Management
Graphic Design
Digital Asset Management

The Ask

Develop and execute an event launch party that strategically incorporates BP., BP.'s target consumer, and the collection collaborators, influencers Claudia Sulewski and Alex Costa.

Must

Be socially sharable

Engage influencers and the press

Drive sales

The Solution

An Instagram-ready, branded house-party that celebrated the people, city and themes that inspired it.
 
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Strategic Approach


Take BP.'s brand statement and bring it to life.
 
 
 
 
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Observations
 
 
 

3 out of 4

Millennials prefer to buy an experience over something material.

 

83%

of Millennials find online content useful in making purchasing decisions.
 

53%

of Claudia's audience are 18 and younger
 
Grew up in the branded digital world

Prefer the authenticity of real people

 
 
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BP. is


affordable and trend right casual must-haves for all millenials.
 
 
Not watered down and within reach; an attainable aspiration for the BP. consumer.
Don't fix what isn't broken, but make it our own. On-trend elements engaged guests in their favorite ways.
Give them what they want, and little of what they didn't know they wanted. All to say, "we got you."
 
 
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Affordable


Aspirational yet accessible
 
 
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Trend Right


Engaging, elevated and on-brand
 
 
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